UNMISSABLE NEWS
MUD JEANS X IKEA
BLUEZONE community member Tonello and Rudolf Group joined forces to offer an innovation that represents an important turning IKEA and Mud Jeans collaborated on a denim couch cover made from upcycled denim. The cover, specially fitted for the retailer’s popular Klippan sofa, contains 40 percent post-consumer recycled denim (or the equivalent to two pairs of jeans), a classic medium wash and actual jean pockets on the sides.point in the process of improving and perfecting laser processing.
IKEA may be best known for its challenging assembly instructions, but the Swedish furniture giant is also on a mission to make its business model sustainable. Its latest partnership with the circular denim label Mud Jeans is step towards closing the loop.
A STEP TOWARDS CLOSING THE LOOP
Since its launch, Mud Jeans has been on a mission to extend the life of denim. It offers consumers the ability to “rent” jeans and repair them as needed to keep denim from ending up in a landfill. The brand also recently expanded its commitment to circularity by releasing a collection of undyed denim consisting of 60 percent organic cotton and 40 percent recycled denim.
The Ikea x Mud Jeans collaboration is right on trend as well, and joins the growing number of denim brands, including Levi’s and Wrangler, stepping into the booming interior category since the start of the pandemic.
Did you know that in Europe, approximately 500 million pairs of jeans are sold every year? On average, each European has 7 pairs of jeans, and 2 out of them are never worn.
Each cover made with this post-consumer denim saves 27,000 litres of water and reduces the carbon footprint by 67%.
The cover doesn’t only look edgy, but you’ll also have a good story to tell when you sit on the sofa with good company.
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