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DESPITE THE CURRENT OBSTACLES, THE WORLD NEEDS DENIM!
BLUEZONES denim curator Tilmann Wröbel about the latest blue trends shown in our Digital Trend Space
October 2020, that’s when I, Tilmann Wröbel, spoke to my good colleague Jo Baumgartner about the upcoming show and the trend forecast he would soon prepare for MUNICH FABRIC START. I remember talking about the end of the pandemic, and a wish to return to a certain «normal».
Nevertheless, my feelings told me that even with the pandemic behind us, which is unfortunately not yet the case, «let’s stay home» would continue to influence our taste, feelings and our way of consuming.
– considering that recently all main industry actors, from yarn producers to fabric manufacturers to brands, seem to target similar «stretch denim five pocket jeans».
The first theme NEW GROUNDS develops two of these new playgrounds: On one hand, the URBAN EXODE which drives people to the countryside, where they are wanting to wear durable products with properly adapted utility features. I also think about products with an earthy and poetic design. On the other hand, food becomes a fashion statement itself when vegan trimmings and denim are combined. Also, DENIM MADE FOR ANYTHING BUT CLOTHING plays an important role: denim made for interior design, objects, home textiles and more…
The theme PHYGITAL DENIM takes us to physical innovation and digitalisation in denim – a look into the future, like sci-fi future of denim. When will we see the first bacteria created yarn, which will replace cotton? Innovation in denim workwear made for today’s astrophysicists and workers of Space-X. Digitalisation in hangtags, labelling, product communication as well as innovation that is interactive from yarn to RMG.
THE BEAUTY OF NOTHING:
THE BEAUTY OF NOTHING is all we have. Reading a book, rather than going to a vernissage. Dressing up for a zoom conference, then switch back to home office on the couch… This has and will continue to influence us all, that time when almost nothing happened, when we all discovered the beauty of things which do not change, things which are well made and remain relevant forever…
Which takes us directly into the inspirational dreamworld of the hopefully «soon to come» WORLD TRAVELLING. After a time of lockdown and home office, travelling the world and souvenirs from former world travels, will nurture our mind and fantasy. Denim will jubilee with the marks and signs of ethnic and indigenous origins. Soft and pampering, somehow luxurious as much as truly simple.
If you are into classic cars, then you know the term YOUNGTIMERS, these cars we considered just a short time ago as «has been», but which soon became fresh and trendy again. Our urban theme describes that streetstyle bagginess which is worn differently now – much higher on the waist and with stronger, violent washes. A universe where codes from the past are broken in the loudest possible way.
By Tilmann Wrobel
BLUEZONE Denim Trend Curator
Founder & Creative Director MONSIEUR-T. The Denim Lifestyle Studio